Hello, I'm Priscilla
Product Owner turned
Product Owner turned
UX Designer
UX Designer
User Experience Designer with Product Owner background and a Master of User Experience Design degree.
I enjoy designing practical, inclusive experiences led by research insights and informed decisions. Skilled at balancing user needs with constraints, backed by curiousity in modern software development technologies to assess trade-offs.
User Experience Designer with Product Owner background and a Master of User Experience Design degree.
I enjoy designing practical, inclusive experiences led by research insights and informed decisions. Skilled at balancing user needs with constraints, backed by curiousity in modern software development technologies to assess trade-offs.
Case studies
Case studies
Experience
User Experience Designer
Business Technology Group (BTG)
May 2025 - Jul 2026
May 2025 - Jul 2026
Product Lead
Turners Automotive Group
Oct 2023 - May 2025
Oct 2023 - May 2025
Product Owner / Software Team Manager
Business Technology Group (BTG)
May 2018 - Aug 2023
May 2018 - Aug 2023
Project Manager
Various digital agencies
Aug 2013 - May 2018
Aug 2013 - May 2018
Recommendations
Recommendations
My favourite thing about Priscilla’s UX/UI work is how logical and well‑reasoned it is. Every decision has a purpose, whether grounded in best practice, user research, or competitor analysis.
She took the time to understand the limits of our Angular implementation, our backend API, the data produced by our ERP, and our testing and deployment processes. She also understood the practical constraints of translating our Figma designs into real-world development.
I’ve been at Turners for 14 years, and of all the colleagues who have moved on, Priscilla left the biggest gap in our team. I cannot recommend her highly enough.Chris Bennett
Senior Software Engineer
Worked together at Turners Automotive Group
Working with Priscilla at BTG was a privilege and such a great experience. Her product mindset and attention to detail really stand out. She consistently thinks about what is best for the product, the end user, and the business, and is great at finding practical solutions that balance these needs from both a UX and technical standpoint.
She is a reliable and trustworthy team player who genuinely cares about doing great work and is always looking for ways to improve and make things better.
Anyone would be lucky to have her on their team!John Medina
Senior Frontend Engineer
Worked together at BTG
I worked with Priscilla for two years, including on one of the most difficult and high-profile digital projects our company had undertaken. She changed how we thought about design. Instead of design decisions being driven primarily by managers and developers brainstorming what they thought would work, she helped establish a process based on data, UX research, testing and understanding the actual problem we were trying to solve.
If you need someone who can take a difficult digital project, bring people together, solve the problems others can't, and actually get it over the line, I would recommend Priscilla without hesitation.Anton Borodatov
Senior Digital Analyst
Worked together at Turners Automotive Group
I had the privilege to observe and work with Priscilla in her capacity as a BA and UX researcher and designer for a complex, core, business critical application. It was a revelation to see her redesign in accordance with universal design principles, using thoughtful UI patterns and interactions, take shape and dramatically improve the user experience.
Priscilla is a rare professional talent, my only complaint is that she’s no longer on the team, every member of which is already jealous of whoever next gets to benefit from her capabilities and insights.
Stefan Rochfort
Senior Software Engineer
Worked together at BTG
My favourite thing about Priscilla’s UX/UI work is how logical and well‑reasoned it is. Every decision has a purpose, whether grounded in best practice, user research, or competitor analysis.
She took the time to understand the limits of our Angular implementation, our backend API, the data produced by our ERP, and our testing and deployment processes. She also understood the practical constraints of translating our Figma designs into real-world development.
I’ve been at Turners for 14 years, and of all the colleagues who have moved on, Priscilla left the biggest gap in our team. I cannot recommend her highly enough.Chris Bennett
Senior Software Engineer
Worked together at Turners Automotive Group
Working with Priscilla at BTG was a privilege and such a great experience. Her product mindset and attention to detail really stand out. She consistently thinks about what is best for the product, the end user, and the business, and is great at finding practical solutions that balance these needs from both a UX and technical standpoint.
She is a reliable and trustworthy team player who genuinely cares about doing great work and is always looking for ways to improve and make things better.
Anyone would be lucky to have her on their team!John Medina
Senior Frontend Engineer
Worked together at BTG
I worked with Priscilla for two years, including on one of the most difficult and high-profile digital projects our company had undertaken. She changed how we thought about design. Instead of design decisions being driven primarily by managers and developers brainstorming what they thought would work, she helped establish a process based on data, UX research, testing and understanding the actual problem we were trying to solve.
If you need someone who can take a difficult digital project, bring people together, solve the problems others can't, and actually get it over the line, I would recommend Priscilla without hesitation.Anton Borodatov
Senior Digital Analyst
Worked together at Turners Automotive Group
I had the privilege to observe and work with Priscilla in her capacity as a BA and UX researcher and designer for a complex, core, business critical application. It was a revelation to see her redesign in accordance with universal design principles, using thoughtful UI patterns and interactions, take shape and dramatically improve the user experience.
Priscilla is a rare professional talent, my only complaint is that she’s no longer on the team, every member of which is already jealous of whoever next gets to benefit from her capabilities and insights.
Stefan Rochfort
Senior Software Engineer
Worked together at BTG
About me
My career started in Project Management for digital agencies, later evolving into Product Owner roles for in-house software.
I've always had a keen interest in solving problems that matter to the people who will interact with what's being built, and in the moving parts involved from the people and processes, to the technology and infrastructure.
My interest in UX came from learning frontend web technologies early in my career, so I also taught myself about universal design principles for digital products. To round-out my skills, in 2025 I completed a Master of User Experience Design degree at Te Herenga Waka—Victoria University of Wellington (studying part-time while still working full-time).
Before transitioning into a UX Designer, I was able to apply UX skills combined with product thinking in my 6 years stint as Product Owner at Turners Automotive Group and BTG.
I enjoy seeing the work I did with the people I work with come to life, and seeing the meaningful impact it has for the end-users and the business.
In everyday life, I like to observe the UX of other things like video games (Animal Crossing and Dave the Diver mechanics are so easy!) and physical objects (why are doors still confusing sometimes?).
My career started in Project Management for digital agencies, later evolving into Product Owner roles for in-house software.
I've always had a keen interest in solving problems that matter to the people who will interact with what's being built, and in the moving parts involved from the people and processes, to the technology and infrastructure.
My interest in UX came from learning frontend web technologies early in my career, so I also taught myself about universal design principles for digital products. To round-out my skills, in 2025 I completed a Master of User Experience Design degree at Te Herenga Waka—Victoria University of Wellington (studying part-time while still working full-time).
Before transitioning into a UX Designer, I was able to apply UX skills combined with product thinking in my 6 years stint as Product Owner at Turners Automotive Group and BTG.
I enjoy seeing the work I did with the people I work with come to life, and seeing the meaningful impact it has for the end-users and the business.
In everyday life, I like to observe the UX of other things like video games (Animal Crossing and Dave the Diver mechanics are so easy!) and physical objects (why are doors still confusing sometimes?).
In my spare time I enjoy sewing, casual crafts like crochet and polymer clay, playing cosy computer games, board games, and hanging out with my people and two cats.
I like to stay updated with UX and software dev from the likes of Stéphanie Walter, Pavel from The Product Picnic, Erika Hall/Mule Design, NNG, Bruce Schneier, and TLDR Tech amongst others.
